Session Type:
Education, Pre Convention Workshop
Location
Pennsylvania Convention Center
Room Number: 121A
Available Dates & Times
Description
Separate Registration Required and a Registration fee of $175
| How do we gain and protect market share? How can we transfer knowledge about our business in succession planning? How do we find and secure more work from customers who value what we do? This course will help you identify and implement simple marketing process and tools to help you become a better choice in the eyes of your customers and a stronger competitor in your market. |
Speaker
-
Jon Zelinsky
Jon Zelinsky, P.E., is an innovative thinker and value creator who is passionate about delivering better customer engagement through more effective marketing. As the Managing Partner at Prasino Energy, Jon strives to provide small and medium size business owners unparalleled marketing strategy and execution services that are right for their business.
Jon has more than 25 years driving meaningful results for industry leaders such as Honeywell, Lutron, and Philips. Beginning his career as a consulting engineer, Jon has a unique background connecting all aspects of building construction and working with key decision makers, and all within a highly dynamic, competitive, and changing market. Jon is able to connect the real market challenges faced by electrical contractors with new ways of thinking that are simple and executable.
Jon holds a Master of Business Administration (MBA) from the New York University Stern School of Business and a Bachelor of Science degree from Purdue University. Jon is currently a licensed professional engineer in PA, NY, and MA.
